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British American Tobacco (BAT) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and the responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
JOB TITLE: RESEARCH & INSIGHTS EXECUTIVE
JOB NUMBER: 945BR
LEVEL: Entry Level professional
APPOINTMENT TYPE: Permanent
JOB PURPOSE AND KEY DELIVERABLES
The retail environment has never been more complex or competitive, but if you think like us you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.
The Strategy, Planning & Insights (SP&I) Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Insights Executive, you’ll be a central resource in the delivery of this responsibility.
Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace. You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team. If you have talent and motivation to succeed at a personal and professional level, you’ll find support and encouragement every step of the way.
Ensure the delivery of forward looking consumer, customer and competitor insights
Implement, control and report consumer, customer, and CORA research projects defined by the Research and Insights Manager
Measure and analyse effectiveness of touch point communication, trade performance and consumer behaviour indicators by segment
Develop and maintain comprehensive competitive analysis
Support the delivery of the Insights Learning Review to feed global deep dives
Support the Research & Insights Manager in delivering a consumer centric perspective and up to date findings into given marketing projects
Ensure correct application of SP&I common platforms and best practise methods of consumer research and data analysis
Support the Research & Insights Manager in providing insights to understand consumer behaviour, perceptions and needs to drive the development of differentiated offers into our portfolio.
Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity
Engage confidently with key stakeholders in line with the guiding principles
Ensure all relevant consumer insights are effectively integrated into the management information system
Establish good relations within the SP&I team and cross functional networking to develop effective and integrated insights
Identify and propose improvement opportunities in current processes
Knowledge of data sources
Data analysis, interpretation and competitor analysis
Strong Microsoft Office skills
Understanding of the macro environment
Knowledge of the Company plan process
Brand and Trade Marketing experience
Understanding of research design
Knowledge of research methodologies
Ability to carry out statistical analysis
Understanding of the research and planning process
Ability to evaluate business scenarios
Systems design and usage
Knowledge of agency management
Project management skills
Click link to apply: https://krb-xjobs.brassring.com/TGWEbHost/jobdetails.aspx?partnerid=30015&siteid=5134&jobid=86393
CLOSING DATE: 01-April-2013
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